In the 1960s, in Zalamea de la Serena, a small village in Badajoz, Ángel and Matilde were married. They founded a butcher’s shop where they made Iberian pork products to sell.
Juan Pedro, their first son, was born in 1963. He wanted to know more about the slaughter and wanted to help his parents in that hard work.
In 1988 Juan Pedro decided to make a ham and sausage factory which name was Centeno Pozo.
Since then, he continues spending endless hours to know more about 100% Iberian ham, the industry, the “Dehesa” (Extremadura pastures) and how to get the best knowledge about the environmental conservation.
Centeno Pozo has the best quality of Iberian, ham, “paleta” (pork shoulder), “caña de lomo” (Iberian cured pork loin), and fresh meat products.
We are in process of adaptation of sanitary norm BRC and IFS.